If there’s one thing I’d hoped people had learned going into the next four years of Donald Trump as president, it’s that spending lots of time online posting about what people in power are saying and doing is not going to accomplish anything. If anything, it’s exactly what they want.

Many of my journalist colleagues have attempted to beat back the tide under banners like “fighting disinformation” and “accountability.” While these efforts are admirable, the past few years have changed my own internal calculus. Thinkers like Jean-Paul Sartre and Hannah Arendt warned us that the point of this deluge is not to persuade, but to overwhelm and paralyze our capacity to act. More recently, researchers have found that the viral outrage disseminated on social media in response to these ridiculous claims actually reduces the effectiveness of collective action. The result is a media environment that keeps us in a state of debilitating fear and anger, endlessly reacting to our oppressors instead of organizing against them.

Cross’ book contains a meticulous catalog of social media sins which many people who follow and care about current events are probably guilty of—myself very much included. She documents how tech platforms encourage us, through their design affordances, to post and seethe and doomscroll into the void, always reacting and never acting.

But perhaps the greatest of these sins is convincing ourselves that posting is a form of political activism, when it is at best a coping mechanism—an individualist solution to problems that can only be solved by collective action. This, says Cross, is the primary way tech platforms atomize and alienate us, creating “a solipsism that says you are the main protagonist in a sea of NPCs.”

In the days since the inauguration, I’ve watched people on Bluesky and Instagram fall into these same old traps. My timeline is full of reactive hot takes and gotchas by people who still seem to think they can quote-dunk their way out of fascism—or who know they can’t, but simply can’t resist taking the bait. The media is more than willing to work up their appetites. Legacy news outlets cynically chase clicks (and ad dollars) by disseminating whatever sensational nonsense those in power are spewing.

This in turn fuels yet another round of online outrage, edgy takes, and screenshots exposing the “hypocrisy” of people who never cared about being seen as hypocrites, because that’s not the point. Even violent fantasies about putting billionaires to the guillotine are rendered inept in these online spaces—just another pressure release valve to harmlessly dissipate our rage instead of compelling ourselves to organize and act.

This is the opposite of what media, social or otherwise, is supposed to do. Of course it’s important to stay informed, and journalists can still provide the valuable information we need to take action. But this process has been short-circuited by tech platforms and a media environment built around seeking reaction for its own sake.

“For most people, social media gives you this sense that unless you care about everything, you care about nothing. You must try to swallow the world while it’s on fire,” said Cross. “But we didn’t evolve to be able to absorb this much info. It makes you devalue the work you can do in your community.”

It’s not that social media is fundamentally evil or bereft of any good qualities. Some of my best post-Twitter moments have been spent goofing around with mutuals on Bluesky, or waxing romantic about the joys of human creativity and art-making in an increasingly AI-infested world. But when it comes to addressing the problems we face, no amount of posting or passive info consumption is going to substitute the hard, unsexy work of organizing.

  • LovableSidekick@lemmy.world
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    30 days ago

    I can’t upvote this strongly enough. Social media is doing everything in the establishment’s favor - especially ingraining the habit of glancing at a news item and making an instant value judgement with minimal thought before scrolling along to the next item. It’s not just that endless scrolling and venting take time away from real action, it’s the encouragement of superficial thinking. People who get all their info from memes are solid gold to con men like Trump who depend on triggering simplistic kneejerk conclusions. They got conservatives to worship him by not thinking too much, and they can do the same to liberals.

    • Dasus@lemmy.world
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      1 month ago

      I agree.

      “Planet’s burning up, another genocide, fascism on the rise… ugh… where are the funny memes.”

      Apathy is the greatest tool of the oppressor.

    • rottingleaf@lemmy.world
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      1 month ago

      They have done the same to liberals, just in a different way. Why do the harder thing when the easier thing is just as good? Most liberals already believe bullshit just as convenient for Trump.

      How you support or not support an idea is not less important than what is that idea.

    • aesthelete@lemmy.world
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      1 month ago

      Social media is doing everything in the establishment’s favor

      For about half a second, people used social media to organize. Then the fascists saw how to manipulate and control it, and jumped at the opportunity. At this point social media – especially billionaire controlled social media – is just part of the fascist apparatus.

      To a lesser extent, as this article talks about, the coping mechanism of posting through better platforms allows you to vent enough to prevent you from having the discomfort necessary to actually do anything. It’s not nearly as harmful, but it’s not good either.

  • surph_ninja@lemmy.world
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    1 month ago

    I’m afraid you can’t vote or protest your way out of fascism. Only way out is to shoot.

    • CarbonatedPastaSauce@lemmy.world
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      1 month ago

      You are correct. These people won’t be stopped with words or rational arguments. They are past the point of being able to cooperate. We will be killing each other before long. Sorry to say, but if you don’t have the tools and skills to do that, you might want to learn. Or be prepared to be owned or killed by those that do. Adolph Musk and crew want to OWN you or DESTROY you depending on how you look. Start preparing for what that means.

      I fucking hate that it’s coming to this, but without a major change of direction (that I see no evidence of yet) that’s where this ends up. The red menace was in our own country the whole time.

      I am an infantry veteran and I will be fighting on the correct side of history until I can’t anymore. I do wonder how many of my fellow comrades I might come into conflict with once this all kicks off.

  • golden_zealot@lemmy.ml
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    1 month ago

    I am trying to get people I know personally to stop posting and reading and instead begin to focus on the very basics of actual organization, in the form of simply being able to communicate effectively and securely.

    I have collected and written up information for them with the consideration that they are non-technical, pertaining to secure and private communications primarily, but also many more potentially useful emergency-scenario information and data which I will not speak about here.

    The package I have started giving to my friends contains information such as:

    • How to communicate securely using something like Simplex or I2P
    • How to correctly configure and use a VPN
    • How to flash a security distribution of Linux such as TailsOS to a flash drive and how to boot to it from a computer
    • How to securely encrypt data to a device using an encryption software with hidden volume features such as VeraCrypt
    • A litany of manuals for all kinds of useful information you can use in emergencies, which I will not detail here
    • Files containing the data required to build potentially useful items in emergencies given access to the correct hardware which I will not detail here

    I firmly believe that the majority of Americans will not do anything until someone is actually showing up at their door, coming after them in the street, or destroying the regularities of their personal day to day life, so my intention is to distribute materials which they can turn to when the fear sets into them well enough that they are scared to talk about such things openly.

    It is clear to me that most of my American friends at least, at this point, still only feel superficial fear and outrage. The other day I asked them “If you had to vandalize a public space with a piece of art, what would you draw or paint? Let’s say it is the side of a bank”.

    One said “tits”, one said “flowers”, one said “a fox”.

    Even in a fantasy, they would not express fear or outrage in a public setting.

  • YungOnions@lemmy.world
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    1 month ago

    Shamelessly reposting this here, because it seems relevant:

    Negative news has a greater impact on people than positive: https://assets.csom.umn.edu/assets/71516.pdf

    Media sites know this, and use it to drive engagement:

    https://www.nature.com/articles/s41562-023-01538-4

    https://www.independent.co.uk/life-style/social-media-facebook-twitter-politics-b1870628.html

    And so, negative headlines are getting worse: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0276367

    But negative news is addictive and psychologically damaging: https://www.psychologytoday.com/us/blog/why-we-worry/202009/the-psychological-impact-negative-news

    So it’s important to try and stay positive:

    https://www.goodgoodgood.co/articles/benefits-of-good-news

    If you want a break from the constant negativity, here are some sites that report specifically on positive news:

    And here’s 35 more: https://news.feedspot.com/good_news_websites/

    Some communities on Lemmy you might be interested in:

    Remember, realistic optimism is important and, unlike what some might have you believe, is not the same as blissful ignorance or ‘burying your head in the sand’: https://www.learning-mind.com/realistic-optimism-blind-positivity/

    https://www.centreforoptimism.com/realisticoptimism

    And doesn’t mean you must stay uninformed on current affairs: https://www.goodgoodgood.co/articles/how-to-stop-doom-scrolling

    https://goodable.co/blog/tips-for-balancing-positive-and-negative-news/

  • rottingleaf@lemmy.world
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    1 month ago

    But when it comes to addressing the problems we face, no amount of posting or passive info consumption is going to substitute the hard, unsexy work of organizing.

    No shit, so when I’d say this in year 2013, it wasn’t worthless nerd screeching aimed at satisfying my hunger for attention which I don’t get because I’m a worthless nerd and can’t accept the new world where tech helps, you know, normal socialized people, not like me, to fix every problem with their mutual likes and reposts and flashmobs.

    Seems damn clear that radio reproductors on German streets didn’t help against Nazism.

  • jimjam5@lemmy.world
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    1 month ago

    For those who are feeling disheartened or numb and want/need a little push to get things started, you should check out AOC’s video she posted. It’s like an hour and a half long but she does a good job breaking down the situation, acknowledging the challenges, but also provides examples of things you and everyone else can do to resist.

    In her own words/examples, you don’t have to feel like it’s all on just you to rollback illegal FAA staff appointments, to stop musk harvesting USAID, etc. There are specific concrete actions you can take within your capacity to make a difference.

    • rottingleaf@lemmy.world
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      1 month ago

      Even people agreeing with this are wary of any revolution which is not in some way being televised. And more trusting to television than to what they can see with their own eyes.

  • 88leo@lemmy.world
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    1 month ago

    Agree, best thing we can do is starve their platforms and deny them advertising revenue. Just delete our accounts.

    • YarHarSuperstar@lemmy.world
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      1 month ago

      I don’t know, i was thinking about it and it seems like they would love it if we would just unplug like that, because then we couldn’t reach the majority of people because they’re only using those platforms. I fucking hate psyop bullshit for making me have to question every single fucking thought like that.

  • big_slap@lemmy.world
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    1 month ago

    getting the fediverse into the mainstream should be our focus, a single entity will not be able to silence anyone

  • blazeknave@lemmy.world
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    1 month ago

    Not a comment on the merit of the article, but a tangential thought: Fediverse has presented the same amount of doom to scroll as the algorithms. I open my phone to get a break from work, life, etc, and any app I think to open for social or news, presents the same anxiety of “I just can’t deal with that type of shit right now; where can I bury my head in the sand?”

  • JOMusic@lemmy.ml
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    1 month ago

    As someone who is outside the US, the best I can do is share important information with people inside the US.

    I would be very surprised if any of our US-Allied governments call out Trump. I would be overjoyed, but surprised.