

A friend of mine has a few Rolex. Those watches are way less precise than a $5 quartz watch, it’s all about showing that you have money. The quality of the materials gives no advantage. They are objectively ugly too with the big round circles, and look like watches for kids who learn how read the time.
I’ve been told by rich guys that you must wear the strap a bit loose so that it the watch will rotate a bit around your wrist, which forces you to “put it back” while showing to others that you have a Rolex.
I don’t remember the specific name but it is a good start: https://en.wikipedia.org/wiki/Conspicuous_consumption


Rolexes fail at being watches compared to other products that cost $5. A “bomb-proof piece of jewelry” is not a convincing argument. The whole point is showing that you have money.