One of my weirder hobbies is trying to convince people that the idea that companies are listening to you through your phone’s microphone and serving you targeted ads is a …

Not my title! I do think we are being listened to. And location tracked. And it’s being passed on to advertisers. Is it apple though? Probably not is my take away from this article, but I don’t trust plenty of others, and apple still does

  • ch00f@lemmy.worldEnglish
    62·
    3 days ago

    That article covers a pitch deck by an ad agency with absolutely zero detail of how it works.

    If this is happening, it should be easy to test.

    • tb_@lemmy.worldEnglish
      3·
      3 days ago

      According to the company, CMG Local Solutions’ access to advertising data based on voice and other data is collected by third-party platforms and devices “under the terms and conditions provided by those apps and accepted by their users.”

      In the since-deleted blog post, CMG Local Solutions discusses whether Active Listening is legal. “We know what you’re thinking. Is this even legal? The short answer is: yes. It is legal for phones and devices to listen to you. When a new app download or update prompts consumers with a multi-page terms of use agreement somewhere in the fine print, Active Listening is often included,” the company said in the post.

      https://variety.com/2023/digital/news/active-listening-marketers-smartphones-ad-targeting-cox-media-group-1235841007/