They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • Zak@lemmy.world
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    20 days ago

    When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I’d just learned.

    I haven’t forgiven advertising since.

      • hietsu@sopuli.xyz
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        19 days ago

        Was so proud when my kid stated that ”If the thing is good enough, it does not need advertising. Only poor stuff needs that.”

      • TuffNutzes@lemmy.world
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        20 days ago

        My kid hasn’t ever seen an ad on any streaming service or any web page, ever. And I block ads via DNS. We don’t have any kind of live TV service or cable so they literally have just never seen any ads, ever.

        Sometimes if we’re out at a restaurant, some TV is playing live content and an ad runs. My kid is shocked like it’s the first time he ever ate sugar.

        Glad I can keep that toxic trash out of my house and out of his life.

        • Tonava@sopuli.xyz
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          19 days ago

          Unrelated, but this just brought back memories from long ago when I was a kid and used to watch the advertising channels on purpose. Endless stream of useless gym equipment and weird kitchen tools; they painted such a bizarre and surreal world full of repetition, forced plastic smiles and all sorts of almost otherwordly things that had nothing to do with reality. It was fascinating, almost like watching something of the fae folk

    • Trainguyrom@reddthat.com
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      19 days ago

      My daughter has become obsessed with watching videos about the game Wobbly Life. There’s one YouTuber who seems to post extremely frequently and advertises in every video for a subscription mod platform. She is now always asking about that mod platform, and the best way we can explain it to her (because she’s 5 and simply too young to understand what mods even are, has zero room for any nuance on her world views etc.) is we just give her a hard-line “we do not pay for mods”