Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.



It’s safe to say they want people to be stuck paying monthly so they can have more consistent income i guess.
At least when paying monthly it’s easier to see the worth in swapping to Jellyfin (because you aren’t trying to maximize the 1k you dropped for lifetime).