That’s… exactly my point though? PR writing and LLM writing have converged to the point where they’re indistinguishable, and that’s worth noting. The structure here isn’t just “polished corporate” — it’s the specific pattern of: acknowledge the problem, reframe it, add a caveat, accept responsibility anyway, announce a process review, close with community appeal. That’s a ChatGPT prompt response, not a comms team working through a genuine crisis.
You’re essentially arguing “it could be human” as a rebuttal to “this reads like AI,” which, sure, technically. But the tell isn’t any single phrase — it’s the whole skeleton. PR people write defensively. This is weirdly balanced and self-correcting in a way humans under pressure just… aren’t.
Sometimes PR people don’t write defensively, at least not entirely. Sometimes there’s an error, and the correct PR response is to acknowledge the error and communicate intent to rectify it for the future. Being totally defensive in the light of an actual error can do more damage than gracefully acknowledging it.
LLMs are trained on data. They learn from actual human content. They’re usually pre-prompted to be agreeable, professional, and diplomatic. PR writing is probably a good chunk of the training data used to inform LLM word and phrasing choice.
You’re essentially arguing that an impressionist painting “reads like AI” because you’ve seen a lot of AI images generated by models trained on impressionist paintings.
That’s… exactly my point though? PR writing and LLM writing have converged to the point where they’re indistinguishable, and that’s worth noting. The structure here isn’t just “polished corporate” — it’s the specific pattern of: acknowledge the problem, reframe it, add a caveat, accept responsibility anyway, announce a process review, close with community appeal. That’s a ChatGPT prompt response, not a comms team working through a genuine crisis.
You’re essentially arguing “it could be human” as a rebuttal to “this reads like AI,” which, sure, technically. But the tell isn’t any single phrase — it’s the whole skeleton. PR people write defensively. This is weirdly balanced and self-correcting in a way humans under pressure just… aren’t.
Sometimes PR people don’t write defensively, at least not entirely. Sometimes there’s an error, and the correct PR response is to acknowledge the error and communicate intent to rectify it for the future. Being totally defensive in the light of an actual error can do more damage than gracefully acknowledging it.
LLMs are trained on data. They learn from actual human content. They’re usually pre-prompted to be agreeable, professional, and diplomatic. PR writing is probably a good chunk of the training data used to inform LLM word and phrasing choice.
You’re essentially arguing that an impressionist painting “reads like AI” because you’ve seen a lot of AI images generated by models trained on impressionist paintings.