The U.S. Department of Justice is ramping up its case against Google’s alleged monopoly, suggesting the government could eventually force the company to sell its widely-used Chrome browser. The move is part of the DoJ’s push to challenge Google’s hold over the digital advertising and search engine markets.
The Justice Department’s latest legal action accuses Google of engaging in anticompetitive behavior by unfairly using its dominance in search and advertising to prop up its other services, most notably Chrome. The government argues that Google’s browser and vast data ecosystem have given the company an outsized advantage over competitors, stifling innovation and harming consumers. By bundling Chrome with its Android operating system, Google has built an extensive network that could limit consumer choice and make it difficult for smaller firms to compete.
I don’t really get what selling Chrome and Android would accomplish. I’m all for breaking up tech monopolies but both of those projects are mostly open source that get proprietary Google crap and (for Android, at least, some monopolistic behavior like requiring what’s preinstalled, which is fine to ban).
I don’t work on ad-supported projects so I may be out of my element but it seems like what would actually help end the monopolistic behavior is requiring Google (and Facebook) to spin off their ad network businesses. The monopoly problem isn’t Chromium or AOSP or that Google runs ad-supported search. It’s that if [insert random site] wants ads, they typically use AdSense. If Facebook and Google want to run ad-supported services, fine. But they shouldn’t also also be the middlemen for advertisers who want to run ads on third party sites. That’s a recipe for monopolistic behavior.
In my ideal world, there would be no targeted ads at all and advertisers had to sponsor — and were so partly responsible for — the specific content they want to be associated with. But that probably isn’t going to happen since every politician is an advertiser that wants to launder their sponsorships through a middleman.
Spinning them off into their own independent companies would make more sense than a sale to another party.