Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

  • spittingimage@lemmy.world
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    2 years ago

    TIL there’s a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.

    I’m sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.

    • FooBarrington@lemmy.world
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      2 years ago

      Legally it’s only cheese if it comes from the “Formaggi” region in Italy. Otherwise it has to be called “bad milk product”.

  • Terr@lemmy.ml
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    2 years ago

    I got to admit, Italians inventing Cheese DRM, wasn’t on my 2023 Bingo card.

  • Fishy@lemmy.world
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    2 years ago

    Maybe I’m a picker eater, but I think I’d rather have an inauthentic product than eating a microchip.

      • Fishy@lemmy.world
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        2 years ago

        I know. There’s an answer above where I say that. Writing a jokey comment doesn’t mean you haven’t read it.

        • happyhippo@feddit.it
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          2 years ago

          Well then the right thing to do would be to edit your misinformation-spreading comment in this thread, don’t you think?

          I’m not reading ALL of your comments

          • Fishy@lemmy.world
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            2 years ago

            Haha no. Cause I read the article before I posted my comment. I’m not spreading misinformation.

            The misinformation is in the title of the article. Report the article instead of going after someone who read it, and is obviously not talking about the article seriously.

            It’s funny though when someone says read the article doesn’t read the one of the top tree of comments they are replying to where I explicitly say it’s a non issue 10 hours before your comment.

            Maybe you want to edit your comment.

  • dhork@lemmy.world
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    2 years ago

    The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.

    Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!

    Someone’s gonna make a ton of money on CheeseCoin

    • Edgelord_Of_Tomorrow@lemmy.world
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      2 years ago

      Blockchain is also good for solving the Ship of Theseus problem. You can encode the entire history of the object into the object.

      Blockchain has many cool uses and none of them are currency.

  • Kokesh@lemmy.world
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    2 years ago

    Can’t wait for the nutcases to come out of woodwork and claim this is a way to control the population 🙈

  • stevedidWHAT@lemmy.world
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    2 years ago

    Jfc the people in this thread refuse to read

    T h e m I c r o c h I p I s I n t h e c a s I n g n o t t h e c h e e s e