

worst deals given to the poorest people, who are least likely to have other options
(emphasys mine)
Financially, giving the higher price to those who have fewer options is exactly “what it should be” so it makes sense that a pattern finding algorithm trained to find patterns in user data that make them likely to agree to higher prices produces such a result.
It’s Ethically and Morally that this is the very opposite of “what it should be”.
Most people don’t even boycot companies for doing this shit.