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Joined 6 months ago
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Cake day: February 7th, 2025

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  • There’s an idea in marketing that if you create a solution, you also need to create new problems that you can market. For example, you buy a printer to allow you to print at home but now you need to buy overpriced proprietary ink. Or maybe you buy a phone, but now what can we do to make sure you come back to buy a new phone in 2 years? Truly solving a problem sells something once and that will not satisfy the infinite growth mindset.

    It’s a concept up there with Edward Bernays work in popularizing applying propaganda techniques to modern advertising as the idea that may have done the most to really push capitalism to its worst possible end.