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sanitation@lemmy.today to Technology@lemmy.worldEnglish · 2 days ago

Apple CEO Tim Cook warns AI-driven price increases are unavoidable

www.tomshardware.com

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Apple CEO Tim Cook warns AI-driven price increases are unavoidable

www.tomshardware.com

sanitation@lemmy.today to Technology@lemmy.worldEnglish · 2 days ago
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Apple CEO Tim Cook warns AI-driven price increases are unavoidable — says company is trying its best but 'the situation has become unsustainable'
www.tomshardware.com
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  • Q The Misanthrope @startrek.website
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    1 day ago

    It’s everything with any memory or processing onboard.

    I’m seeing it in my industry, devices are increasing in price every quarter to 6 months. These all cost businesses more money than even a year ago, and those costs will be passed to us.

    It’s easy to call Apple out, but understand that any device in your house with any memory from robot vacuums to home surveillance cameras to routers are all affected by this drain of chips and components.

    • The_Decryptor@aussie.zone
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      15 hours ago

      We’re also facing a shortage of the materials for PCBs.

      https://www.reuters.com/world/middle-east/iran-war-disrupts-the-circuit-board-supply-chain-raises-costs-tech-firms-2026-04-27/

      Alongside the existing helium shortage, we’re going to see higher prices for every part of a computer, even without the chatbot hype buying.

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