This is absolutely going to crash and burn for Meta. When companies look at the metrics for their posts on these platforms, they’re going to see massive amounts of engagement, none of which converts into sales; and they’re going to stop buying ads on those platforms thinking that their market isn’t there.
Another example of AI being deployed in a place where AI is not useful; though in this case it’s actually harmful to the goal of the company deploying it.
Didn’t facebook fake numbers before for video views which caused e.g. collegehumor to fold because they thought they could rely on facebook for views?
Absolutely. And Vice and Gawker, and to some extent even The Onion. Some survived, some did not. Dropout in particular is one of the few semi-success stories of it. It was called the “pivot to video,” and it’s almost a joke in online content communities now; especially since everyone on these platforms was saying, “we don’t want this!” even as Facebook was saying, “everyone wants this!”
Dead internet theory was inevitable, but who thought Facebook themselves would bring it about?
People who use it for business need to start think twice, imagine you saw your stats numbers and think you reach (example) 10000 people and 90% of them are bots but you paid for that 10000, worst is that you may think that your product is bullshit because of the success sales convertion its very low but bots dont buy products so either you have the info of how many bots have seen the add or you need to leave social media because its impossible to read that data to make decisions
The executive team at my company was in shambles because no one was using the company intranet. So, they demanded that the company intranet be launched when a computer turns on. They were ecstatic that the numbers reached almost 100% in a day, even after being fully explained, and understanding, that the new traffic was, of course, not a real figure. All of the new numbers never went past the home page. Still, they patted themselves on the back, and partied.
So I guess what I’m getting to say is more people either wouldn’t care, or would even celebrate the fake data than one would think.
I’m going out on a limb here and assume these bots don’t count as an impression, but they will market it as an opportunity to show your ad to the followers of the bot account.
The advertising companies would riot if they did count as impressions, so Facebook would either not count them as such, or hold off on them for that reason.
It’s basically video all over again.
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Yep… A Sock Puppeteer’s wet dream…
“We have 12 billion new sign ups this quarter alone! Now make our shares go up, please”
“Spotify managers defended PFC to staff by claiming that the tracks were being used only for background music, so listeners wouldn’t know the difference […]”
https://harpers.org/archive/2025/01/the-ghosts-in-the-machine-liz-pelly-spotify-musicians/
(PFC = “Perfect Fit Content”, i. e. Fake Artists)
I have a feeling this quote exemplifies the attitude the management of these platforms have towards their end users, though it’s seldom this explicitly formulated.
Great just like games like Fortnite and Call of Dity Mobile have bots with real usernames and profiles to fill lobbies, now literally everyone online could be a bot with a fake profile.
I’m prepared to just be gaslit for the rest of my life from now on
10 billion downloads on the Play Store.
You don’t think there’s more Google accounts + phones + tablets + people changing phones, than population on Earth?
There are,
but i cant picture 1 person with the same account over multiple devicesI can… It makes sense… Mystery solved
Ugh. So glad I don’t use FB. It’s already so enshittified and only getting worse.
Hot take: if they can get it to work, good! I welcome AI users who are smarter, better informed, and have better taste than the rest of us mouth breathing meatbags.
AI users implies they are deployed and managed by the a company and can be configured to push ideas and agendas.
This is quite a big problem imo…
They will be able to steer entire cultures and countries without ever appearing as if they were sitting in the drivers seat. This is the social control endgame playing out in front of our very eyes. Why use violence to control people when you can subconsciously persuade with bandwagonning and peer influence by tempting people into parasocial relationships with AIs you control. Expect the AIs to offer real benefits, but with hidden catches. Like how rats are killed with 10% poison and 90% tasty treats, we will be steered to our doom by exploiting our desires and weaknesses and our inability/unwillingness to take into account the future effects of our decisions today. This is nothing new, it’s just a larger, subtler, more wide reaching way of doing it.
You have to have a sense of taste in the first place to have better taste.
I admire your optimism
