Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
I acknowledge that, this is the result of unbridled capitalism.
When a person uses social engineering and manipulation to extract money from an individual or company it’s called fraud, when a large enough company does it it’s just business.
If only our government could give us some handy dandy consumer protection laws.