Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Unfortunately the other big airlines in the country will do this soon after seeing its success.
Exactly. And it won’t stop with airlines either. Our entire lives are going to be a fucking auction model. That’s why we need a lot of vocal opposition now.