I still don’t think companies serve you ads based on spying through your microphone

Olap@lemmy.world · 3 days ago

I still don’t think companies serve you ads based on spying through your microphone

ch00f@lemmy.world · 3 days ago

Calm Down—Your Phone Isn’t Listening to Your Conversations. It’s Just Tracking Everything You Type, Every App You Use, Every Website You Visit, and Everywhere You Go in the Physical World

tb_@lemmy.world · 3 days ago

Except it is also listening. This was a minor scandal back in September. I believe Cox media has since been dropped by Facebook and Google and such, but it happened.

What’s Happening: In a pitch deck that has surfaced since the initial story broke out, Cox Media Group (CMG), a digital marketing outfit based out of Atlanta, Georgia, was spotted touting “the power of voice” in a pitch. In it, they outlined how they can use AI to collect and analyze voice data from users through more than 470 sources.

https://news.itsfoss.com/ad-company-listening-to-microphone/

ch00f@lemmy.world · 3 days ago

That article covers a pitch deck by an ad agency with absolutely zero detail of how it works.

If this is happening, it should be easy to test.

tb_@lemmy.world · 3 days ago

According to the company, CMG Local Solutions’ access to advertising data based on voice and other data is collected by third-party platforms and devices “under the terms and conditions provided by those apps and accepted by their users.”

In the since-deleted blog post, CMG Local Solutions discusses whether Active Listening is legal. “We know what you’re thinking. Is this even legal? The short answer is: yes. It is legal for phones and devices to listen to you. When a new app download or update prompts consumers with a multi-page terms of use agreement somewhere in the fine print, Active Listening is often included,” the company said in the post.

https://variety.com/2023/digital/news/active-listening-marketers-smartphones-ad-targeting-cox-media-group-1235841007/