noumenon@lemmy.world to

World News@lemmy.worldEnglish · 12 days ago

The UK has spent more than £500K since 2024, including £350K by the Department for Education, on 215 influencers to promote government campaigns

www.theguardian.com

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The UK has spent more than £500K since 2024, including £350K by the Department for Education, on 215 influencers to promote government campaigns

www.theguardian.com

noumenon@lemmy.world to

World News@lemmy.worldEnglish · 12 days ago

4

More than half a million pounds spent on influencers by UK government since 2024

www.theguardian.com

Figures from FoI request show increase in ministerial use of social media personalities to present campaigns

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12 days ago
That’s about 2.5k on average per advertising/influencer campaign. I expect targeting the younger generation using influencers is the most effective.

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