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Sounds eerily similar to Intel although they’re trying good with the GPU side of things.
replacing them with three main product lines: Dell (yes, just Dell), Dell Pro, and Dell Pro Max.
PC/Android companies not trying to blatantly rip off Apple challenge: Impossible
Calling a product the same as your brand is like calling a movie “The”. Good luck finding it online.
AMD now has “Max” chips and Dell now has “Pro” and “Max” laptops.
Everyone copying Apple.
AMD has the worst naming schemes in the industry, I miss the simple old i3, i5, i7… for each generation.
I can’t say Intel CPU naming is better though. The i3, i5, i7, i9 is misleading and the full names are even more confusing than AMD’s.
Well AMD just blatantly copied Nvidia’s naming scheme for their new GPUs so maybe they’ll copy Intel for their CPUs. I mean, they kind of already did, since the Ryzen 9 is basically i9, and the Ryzen 7 is basically i7 etc. It’s mostly AMDs mobile CPUs that have horrendous names, but Intel really isn’t much better in that department.
Same as it ever was
“Dell shoots itself in the foot and will only realise in 3 years”
The latest XPS laptops really seem like they wanted to copy MacBook Pros from a few years ago with the touch function keys and the barren I/O.
I never really understood the purpose of the XPS line anyway. If you want performance, buy a Precision; if you want a light robust laptop with decent I/O, get a Latitude; if you want a MacBook, get a MacBook.
With that being said the new naming scheme feels like a joke. What’s wrong with recognisable model names?
In the future, it means we can also expect product names like Dell Pro Max Plus.
oh I can’t wait for 2030 to get my new Dell Pro Max Plus Most Biz VIP Tip Top Rizz
The base model or the AI Max Pro Plus model?
by 2030 it’ll all be AI
I’d like people to actually read the article before commenting. They are renaming their laptops. They’ll continue producing what would’ve been XPS.
“Dude, you’re getting a Dell Max Pro Premium” doesn’t quite have the same ring to it…
But will name them Max Pro, killing the XPS brand. You know, like the title says
But many commenters think they will just stop producing these laptops. You know, like my comment explains.
Well that sucks. I haven’t bought an XPS since the Dell XPS 15z like over a decade ago, but still, the idea that I could buy an XPS Developer Edition laptop and have it be Linux compatible without having to think about it was nice. Now I’m limited to ThinkPads and System76 plus whatever other compatible Clevos there are or maybe a Framework, which I guess is fine since I do own multiple ThinkPads.
Still, really weird decision.
Asus ROG series to MSI seems interesting this CES, personally don’t see much problem with compatibility through Pop!_OS
Yes, I’ll take one Dell Pro Max Premium please. Heck, while we’re it, please make it a Dell Pro Max Premium Ultra Deluxe with Extra Sprinkles.
How prescient Orwell turned out to be.
Premium Pro Max Doubleplus Good.
When I was reading the article, my mind was high on memes~
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I still remember when XPS was the premiere gaming brand Dell released to compete with the likes of Alienware, only for them to buy Alienware and relegate XPS to a higher budget multimedia catalog.
The names outstayed their welcome, but I cannot applaud them copying Apple’s homework.
I was going to joke Dell killed XPS a long, long time ago already.
Looks like I won’t be getting a Dell anytime soon. Shame. I loved my last XPS before they decides to nuke the ports with just two USB-C.
Nobody will
Land of marketing and advertising, gotta ruin everything. RIP XPS, good little machines.
My late-aughts XPS is a gem - milled aluminum, edge-to-edge glass, and the best laptop keyboard ever since Ye Olde Thinkpads. The glory days of chasing Apple with a Windows box and almost getting there. *pours 40*
That said, their QE went to shit, they pulled that bullshit RTO to soft-layoff everyone, laid off everyone else directly, and spent a ton to hire non-US replacements who aren’t up to speed so they can leverage the exciting benefits of AI (lol).
I’ll never understand why they didn’t put huge effort into backing linux when micro$oft started making hardware. Well - I know why they didn’t. Because they make poor managerial decisions. C’est ça.
I guess it streamlines the naming a little bit, but it sounds like the mapping of the hardware to the names is still a mess. I’ve used XPS laptops for years, but had already decided my next would be a Framework. This just reinforces that decision.