Originality.AI looked at 8,885 long Facebook posts made over the past six years.
Key Findings
- 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
- Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
- This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
It’s incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always “Great photography”. I block them, but still see new groups every day with things like this, incredible…
I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?
Engagement.
It’s all they measure, what makes people reply to and react to posts.
People in general are stupid and can’t see or don’t care if something is AI generated
they measure engagement, but they sell human eyeballs for ads.
But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be “seen” by AI agents? AI don’t buy products (yet?)
yes, exactly.
Engagement is eyeballs looking at ads
… unless it’s AI masquerading as eyeballs looking at ads.
For me it’s some kind of cartoon with the caption “Best comic funny 🤣” and sometimes “funny short film” (even though it’s a picture)
Like, Meta has to know this is happening. Do they really think this is what will keep their userbase? And nobody would think it’s just a little weird?
Engagement is engagement, sustainability be damned.
FB has been junk for more than a decade now, AI or no.
I check mine every few weeks because I’m a sports announcer and it’s one way people get in contact with me, but it’s clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I’m not a fan of having my day derailed.
The other 60% are old people re-sharing it.
Ok this made me laugh.
6% old people re-sharing. The other 54% were bot accounts.
Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.
Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task
Yeah. This is a way bigger problem with this article than anything else. The entier thing hinges on their AI-detecting AI working. I have looked into how effective these kinds of tools are because it has come up at my work, and independent review of them suggests they’re, like, 3-5 times worse than the (already pretty bad) accuracy rates they claim, and disproportionatly flag non-native English speakers as AI generated. So, I’m highly skeptical of this claim as well.
I’ve posted a notice to leave next week. I need to scrape my photos off, get any remaining contacts, and turn off any integrations. I was only there to connect with family. I can email or text.
FB is a dead husk fake feeding some rich assholes. If it’s coin flip AI, what’s the point?
When I was looking for a job, I ran into a guide to make money using AI:
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Choose a top selling book.
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Ask Chat GPT to give a summary for each chapter.
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Paste the summaries into Google docs.
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Export as PDF.
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Sell on Amazon as a digital “short version” or “study guide” for the original book.
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Repeat with other books.
Blew my mind how much hot stinking garbage is out there.
These people should be shot. With large spoons. Because it’ll hurt more.
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I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.
And 58.82% are likely generated by human junk then.
The bigger problem is AI “ignorance,” and it’s not just Facebook. I’ve reported more than one Lemmy post the user naively sourced from ChatGPT or Gemini and took as fact.
No one understands how LLMs work, not even on a basic level. Can’t blame them, seeing how they’re shoved down everyone’s throats as opaque products, or straight up social experiments like Facebook.
…Are we all screwed? Is the future a trippy information wasteland? All this seems to be getting worse and worse, and everyone in charge is pouring gasoline on it.
No one understands how LLMs work, not even on a basic level.
Well that’s just false.
You know what I meant, by no one I mean “a large majority of users.”
I did not know that. There’s a bunch of news articles going around claiming that even the creators of the models don’t understand them and that they are some sort of unfathomable magic black box. I assumed you were propagating that myth, but I was clearly mistaken.
In the last month it has become a barrage. The algorithms also seem to be in overdrive. If I like something I get bombarded with more stuff like that within a day. I’d say 90% of my feed is shit that has nothing to do with anyone I know.
If it wasn’t a way to stay in touch with family and friends I’d bail.
I’m a big fan of a particularly virtual table-top tool called Foundry, which I use to host D&D games.
The Instagram algorithm picked this out of my cookies and fed it to Temu, which determined I must really like… lathing and spot-wielding and shit. So I keep getting ads for miniature industrial equipment. At-home tools for die casting and alloying and the like. From Temu! Absolutely crazy.
I made the mistake of clicking like on an Indian machine shop (I admired how they made do with crude conditions). Well now I get bombarded with not just those videos but Mexican welding shops, Pakistani auto repair places…
If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.
Also… the tremendous irony here is Meta is screwing themselves over.
They’ve hedged their future on AI, and are smart enough to release the weights and fund open research, yet their advantage (a big captive dataset, aka Facebook/Instagram/WhatsApp users) is completely overrun with slop that poisons it. It’s as laughable as Grok (X’s AI) being trained on Twitter.
Meta is probably screwed already. Their user base is not growing as before, maybe shrinking in some markets, and they need the padding to cover it up.
Very true.
But also so stupid because their user base is, what, a good fraction of the planet? How can they grow?
38% of the population as user. 20% daily active users. The classic way to grow is to squeeze the users and advertisers more and more with fees, subscriptions, tiers, … I guess the exodus at X has them spooked of what could happen if they continue with that plan, so they’re trying this AI thing.
> uses ai slop to illustrate it
The most annoying part of that is the shitty render. I actually have an account on one of those AI image generating sites, and I enjoy using it. If you’re not satisfied with the image, just roll a few more times, maybe tweak the prompt or the starter image, and try again. You can get some very cool-looking renders if you give a damn. Case in point:
Seems like an appropriate use of the tech
That laptop lol.
Take note this does not appear to be an independent study. Tell me I’m wrong?
Probably on par with the junk human users are posting
Hmm, “the junk human users are posting”, or “the human junk users are posting”? We are talking about Facebook here, after all.
