Can’t read this article thanks to shitty paywall. Yet it has 28 trackers even tho it just need pure HTML
Edit: thank you for archive link OP!
Another problem is they ruined their own search with AI.
Kicked themselves right in the nuts.
Their search was shit before AI. Unless you like pinterest and quora spam.
The second threat is the rise of “answer engines” like Perplexity which, well, do what they say on the tin. OpenAI has added internet search to ChatGPT, Meta Platforms is exploring building its own search engine, and even AI chatbots that can’t search the internet are proving increasingly capable at addressing many questions. They’re also becoming ever more widespread, as Microsoft and Appleintegrate them directly into the operating systems of all the devices they make or support.
That is not an improvement, it’s just also not really any worse.
it’s an improvement in a way. today marketing for most businesses is 80% google ads, 20% facebook ads. google is massively manipulating google ads to practically steal money because they’re the only player in town. if adspace is spread thinner, google is fucked, and small business owners actually stand a chance against the big behemoths with infinite pockets.
But in terms of actual information it could be worse thanks to AI hallucinations and poor training materials.
Have you seen a Gen Z-er trying to research something on the internet?
Honestly it usually starts with chatgpt or ai. I’ve been watching my younger coworkers.
It’s not a bad thing per-say but sometimes it’s wildly wrong and they don’t question where it comes from. Which bites them when we do reviews/code.
I don’t even know why people use Google anymore besides maps and restaurant data. The rest is all SEO corporate junk.
I search directly on medical and research / studies sites now. The rest I use AI.
