Who decided these personalized Siri features should go in the WWDC keynote, with a promise they’d arrive in the coming year, when, at the time, they were in such an unfinished state they could not be demoed to the media even in a controlled environment? Three months later, who decided Apple should double down and advertise these features in a TV commercial, and promote them as a selling point of the iPhone 16 lineup?
  • TK420@lemmy.worldEnglish
    72·
    13 days ago

    The same goes for “Apple Intelligence”. It doesn’t exist as a single thing or project. It’s a marketing term

    There we have it folks: AI is a sales and marketing.

  • reddig33@lemmy.worldEnglish
    47·
    13 days ago

    Aww. Gruber is mad he was left out of the loop and isn’t such an Apple insider after all.