Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed “surveillance pricing.”
According to a new FTC report, retailers are hiring “intermediary firms” to algorithmically tweak and target their prices.
“Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product,” the FTC says.
Doesn’t this open up a clear pathway way to discrimination?
Even AI and data has bias, add that with malicious intent, and what stops a grocer from charging exploited communities higher prices?
They don’t care if you got black or white skin. They want to syphon your money.
walmart rolled this out and call it “dynamic pricing” I have known for half a decade that a VPN can yield me discounts and you get different prices by region for the same product, like an ISP. For the most part it seems simply being unknown provides the desired outcome. I don’t think any part of dynamic or surveillance pricing is designed to ever bring a price down over learning about someone.
Including consumer related data.
This feels to me like “we know this user will typically spend the asking price rather than wait for a discount, so they will always get full price offers” or “according to cookies and other data this user also browses high end products elsewhere so we will offer inflated prices or higher ‘shipping’ costs and they will never question it”
I was thinking about the airport monitor that shows only your flight info because it can detect you and id you. And how many stores now have digital price tags on the shelves they can change remotely. Combine the 2 and you can have custom pricing per individual irl. 2 people standing next to each other in walmart be looking at the same thing and seeing different prices on the same display.
Yeah i see. I have heard a similar angle of the same tactic for ‘smart trolleys’ where your shopping trolley/cart has a tablet device you scan your customer ID with and then scan items as you shop directly into your cart and when you leave you simply pick your bags out of the trolley and walk out with automatic debiting.
However who is to say what price you see on your screen vs the guy shopping next to you like you just said, tech will really be used for the worst purposes unless regulations are in place.
Ah yes we can’t have a command economy because it is too complex, but we can build a marketing dossier on every single human being.
Why don’t Americans put pressure on legislation like Europeans did with the GDPR?
Because, for the last four or five decades, the wealthy in America have used assorted media to foment never ending religious, economic, and racial culture wars between different elements of the middle and lower classes. That constant state of conflict keeps the American people from ever being able to unite and accomplish anything at all.
That’s sad :/
For the same reason the EU is doing anything at all: those companies are american.
You can bet your ass if those were europeans you would see the opposite happening. See: tiktok.
I don’t think so. The reverse is even happening as there are way more restrictions inside Europe for Europeans companies. The result is that they are less competitive, but more respectful for EU citizens (but unfortunately, outside companies don’t always have to respect this, for now).
That’s the obvious political side effect of the european stance in this, I still think there’s no magical difference between the US and Europe and the more blatant evident differentiator is that they are not tanking their own economies by regulating Meta’s data gathering.
You can also spin the other way around: America doesn’t do the obvious right thing because of the pressure the corporations can put on the legislators.
I agree 🙂 There’s also a lot of lobbying inside EU, but there’s more citizens resistance (for now…). As we say about capitalism: privatize profits, share losses.
“Why pay for more Internet than you need to? Introducing MyPlan! Internet bills are getting out of control these days! And with tariff pricing looming in the near future, we understand how many folks need to curb their spending a bit to make ends meet. MyPlan only charges you for the Internet you use–and not for all that extra bandwidth you’re wasting month after month. Call one of our service representatives today!”
A plan like this would actually work if it were capped at the same price as an unlimited plan.
It never is though. Once I was lucky enough to exploit 1TB from a $70/month 5GB plan back in the days that my ISP didn’t offer anything competitive. I ran that hustle for years.
Sadly, I think the flat rate (which is inevitable) would be way more than what we want to pay. Then paying for the internet we use… So frickin expensive 😔 Great idea otherwise. It’d be awesome. We never use what we’re paying for… But it’s the minimum.
