Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Brkdncr@lemmy.world
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    1 month ago

    This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

    • corroded@lemmy.world
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      1 month ago

      “Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

      I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

      Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

    • snooggums@lemmy.world
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      1 month ago

      Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.

      Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

      • Optional@lemmy.world
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        1 month ago

        Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

        Dag, yo. 🔥

    • scarabic@lemmy.world
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      1 month ago

      It is jaw dropping that only 40,000 of their one million+ reservations actually turned into sales. Thats 4% conversion!

      Also, trucks are not a niche market. And there is pretty minimal overlap between the kind of douche who wants one of these and people who object to Musk’s behavior. It’s designed for his cult, especially.

  • notfromhere@lemmy.ml
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    1 month ago

    All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

    • mPony@lemmy.world
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      1 month ago

      Don’t hate the timeline, hate the news. There are real people out there still trying to make the world work, getting stepped on, pushed over, marginalized, silenced. They need you. They need all of us. Do not let The Bastards win.

      (I’m still workshopping the “don’t hate the player hate the game” - suggestions are welcome. Words can still inspire people, even before coffee)

      • notfromhere@lemmy.ml
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        1 month ago

        Thanks, friend. Much needed words. Maybe I’ll put my decades of counter strike to good use at some point.

          • notfromhere@lemmy.ml
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            1 month ago

            I suddenly realize why I was so good at bhopping without scripts. Haha I’d get banned for cheats and never cheated once.

    • scarabic@lemmy.world
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      1 month ago

      I still refuse to see it as a truck. The defining feature of a truck is its bed, and the bed on this thing is presented as an afterthought. Covered, undersized, impossible to access from the sides. It’s just a tank. A penis prosthesis for the undersized.

    • rottingleaf@lemmy.world
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      1 month ago

      And SpaceX had such good publicity, also notably one aesthetically the very opposite of sieg heil.

      I mean, aesthetics of Tesla advertising and design and everything were pretty different from SpaceX from the very beginning. I wonder how could Musk be the founder of both. Maybe they’ll find traces of a brain worm in him too. Can’t be solely ketamine.

      • demonsword@lemmy.world
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        1 month ago

        I wonder how could Musk be the founder of both

        he’s not a Tesla founder, he only bought it

      • HasturInYellow@lemmy.world
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        1 month ago

        He has never founded or invented anything. Every business he owns, he bought from others. In some cases he forced them to refrain from claiming to be founders at all. He’s pathetic scum.

        • rottingleaf@lemmy.world
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          1 month ago

          Apparently he did really found SpaceX. I’m not saying he did everything necessary on C-level to make it a functional company, but that’s not really required (though if we think of such companies as Sun, there one can really see Bill Joy’s deep participation in a lot of different core projects).

  • GnuLinuxDude@lemmy.ml
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    1 month ago

    I’m betting high odds he will force the federal government to buy them under the guise of a green EV transition. With trump’s full blessing, of course.

    • MrMcGasion@lemmy.world
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      1 month ago

      Fire your CEO.

      Out of a canon, through some flaming rings, and into an empty bucket of water. If I have to watch a clown-show, at least make it entertaining.

  • RangerJosey@lemmy.ml
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    1 month ago

    No thank you. I don’t want a swasticar.

    I’d love to have one of those new production old style beetles. But we can’t buy them here because our govt sucks donkey dick.

    • Benaaasaaas@lemmy.world
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      1 month ago

      You mean this style of beetle? Nazi Germany unveiling of the new beetle 1930s

      I’m not defending cybertruck just wanted to point out the awkward history of WV

      • Flying Squid@lemmy.world
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        1 month ago

        The massive, massive difference is that the VW Beetle wasn’t a shitbox for rich people. It’s okay to say that once in a great while. the Nazis, despite being horrific in most ways, did have an idea that wasn’t bad and this was that. The VW Beetle was an affordable car and if something went wrong with it, you could probably fix it yourself with only a small amount of automotive knowledge. You really don’t even need to give Hitler credit for that considering he basically just told Ferdinand Porsche to do all the hard work.

        Not so much the Cybertruck. It was Elon’s baby from the beginning and he took a very close personal interest in it.

        The Cybertruck is a bad idea. Even for rich people. It’s been demonstrated over and over again.

  • Glytch@lemmy.world
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    1 month ago

    I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.

  • Dr. Moose@lemmy.world
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    1 month ago

    Even if you ignore the politics it’s just a terrible car that is way too expensive. I’m honestly surprised it sold any units at all but I guess people just like vanity toys.

  • Aeri@lemmy.world
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    1 month ago

    I wouldn’t take a cybertruck if it was free, ignoring musk entirely it’s just a bad vehicle.

    The only place I’ll drive a Cybertruck is in Fortnite because there I want my car to be unsafe.

  • Kiwi_fella@lemmy.world
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    1 month ago

    Is that “all stops”, as in they will get rid of that guy who very definitely did a Nazi salute?

    • kreskin@lemmy.world
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      1 month ago

      “pulling out all the stops” probably means removing the minorities and anti-fascists from the tesla payroll.

  • Konala Koala@lemmy.world
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    1 month ago

    I think the reason Cybertruck sales have ground to a halt has to do with their CEO Department’s way of managing things and breaking into Governmental Agency’s Private Information. It’s also the reason you will find “FUCK ELON MUSK” being spray-painted onto Cybertrucks.